Why is an understanding of popular culture relevant in a business environment and in your present and future career?

Popular culture is the demands of the people. In a business environment this is relevant as it has a significant impact on what products and services the business will supply. For example, consumers expect the desired product or service to be excellent. If this expectation is not achieved by the business, consumers may not purchase the product and this can cause a loss in profits. Popular culture is important in my present and future career because due to technology, events in the workplace are changing and moving faster. To stay competitive, I must shift directions based on the customer requirements. Additionally, I must be computer savvy, and efficient in Microsoft Word, Microsoft PowerPoint, and Microsoft Outlook to effectively perform in the workplace.